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JBR Property Investment: Beach Yields, STR Rules, and

JBR delivers 5.5–7.0% gross yield with Dubai's strongest beach STR demand. 2026 prices, DET permit rules, net yield math

By Invest Gulf Editorial · Updated June 11, 2026 · 12 min read

Jumeirah Beach Residence is the only address in Dubai where your tenant walks to the beach in under five minutes from a mid-rise apartment. That physical scarcity, sand, sea, and The Walk retail strip on a 1.7 km beachfront, sustains rental demand that no master-planned inland community can replicate. For investors, JBR is where waterfront lifestyle premium meets one of Dubai’s strongest short-term rental markets.

The community comprises six residential clusters (Sadaf, Murjan, Amwaj, Shams, Rimal, Bahar) with approximately 6,900 apartments above The Walk and JBR Beach. Built primarily between 2007 and 2012, JBR is mature, fully occupied, and not expandable. That finite supply supports both rental rates and resale liquidity.

Part of the Best Areas to Buy Property in Dubai guide and the Dubai Rental Yield Guide. For waterfront comparison, see Dubai Marina Property Investment.

JBR in numbers: 2026 snapshot

MetricJBRDubai average
Studio gross yield (LTR)6.0–7.0%5.5–7.5%
1BR gross yield (LTR)5.5–6.8%5.0–7.0%
STR gross revenue premium vs LTR30–50%15–30%
Estimated net yield (1BR, LTR)4.0–5.5%3.8–5.8%
Estimated net yield (1BR, STR)4.5–6.0%,
Studio entry priceAED 950K–1.4MAED 550K–900K
1BR entry priceAED 1.3M–2.1MAED 900K–1.5M
Average service chargeAED 18–26 per sq ftAED 12–22 per sq ft
Beach accessDirect (The Walk)Rare
DLD freehold zoneYes,

Jumeirah Beach Residence Dubai — inline-1

Jumeirah Beach Residence Dubai — inline-2

Why JBR commands a rental premium

JBR’s rental premium is physical, not marketed.

Beach scarcity. Dubai has 70 km of coastline, but walk-to-beach apartment stock is concentrated in JBR, Marina, Palm Jumeirah, and a handful of premium towers. JBR offers it at a lower entry price than Palm and with more product choice than Emaar Beachfront.

The Walk retail strip. Over 300 retail and F&B outlets along the beachfront create daily footfall that sustains tenant demand and STR occupancy. Tourists, residents, and weekend visitors from across Dubai use The Walk, the retail is not decorative, it is functional demand infrastructure.

Dual LTR/STR demand pool. Long-term tenants include hospitality managers, airline crew, beach-lifestyle professionals, and affluent expats who prioritise walk-to-sand. Short-term demand comes from European, Russian/CIS, and Gulf tourists on 5–21 night stays, plus business travellers attending Marina and JLT meetings. Few Dubai communities serve both pools at scale.

STR rules: what every JBR investor must know

Dubai’s DET regulates all holiday home operations. The rules are non-negotiable and actively enforced, approximately 91% of Dubai STR listings are now registered.

RequirementDetail
DET permitAED 1,520/year per apartment; AED 3,570/year for villas
Tourism Dirham~AED 10–15 per room per night, collected from guest
Municipality fee7% of rental revenue, remitted to DET
Guest registrationWithin 3 hours of check-in
Listing compliancePermit number on all Airbnb/Booking listings
Building permissionOwners Association must permit STR in bylaws
Fire inspectionCivil Defence certificate required
Penalty (no permit)From AED 5,000; repeat violations up to AED 100,000–200,000

Before buying for STR, obtain written confirmation from building management that holiday home letting is permitted. Several JBR buildings have restricted or banned STR following noise and security complaints from long-term residents. A unit in an STR-banned building eliminates the primary JBR investment advantage.

The yield math: long-term vs STR on AED 1,550,000

A representative one-bedroom in JBR at AED 1,550,000 (800 sq ft):

Long-term Ejari model

ItemAnnual figure
Gross rent (Ejari transacted, Q1 2026)AED 105,000
Gross yield6.77%
Service charges (AED 22 psf × 800 sq ft)AED 17,600
Property management (6% of rent)AED 6,300
Ejari registration + adminAED 400
Vacancy allowance (5%)AED 5,250
Maintenance provisionAED 3,500
Total costsAED 33,050
Net incomeAED 71,950
Net yield4.64%

STR-managed model (DET-permitted building)

ItemAnnual figure
Gross revenue (managed, 85% peak / 60% summer occupancy)AED 135,000
Service chargesAED 17,600
STR management (18% of revenue)AED 24,300
DET permitAED 1,520
Tourism Dirham + municipality feesAED 8,500
Cleaning and turnoverAED 12,000
Vacancy and maintenanceAED 5,000
Total costsAED 68,920
Net incomeAED 66,080
Net yield4.26%

In this example, STR gross revenue is 29% higher but net income is lower due to management and compliance costs. STR advantage materialises only in top-quartile buildings with 80%+ annual occupancy and professional operators. Self-managed STR can improve margins but requires active involvement.

JBR tenant profile: long-term market

Long-term JBR tenants include:

  • Hospitality and F&B managers working The Walk and Marina restaurants
  • Airline crew on extended Dubai layover contracts
  • Beach-lifestyle professionals in creative, fitness, and wellness industries
  • Affluent expat couples without children who prioritise walk-to-beach over space
  • Regional business visitors on 6–12 month corporate leases

Average tenancy length runs 12–24 months. Renewal rates are above Dubai average because tenants who choose JBR specifically want beach access, relocating to JVC saves rent but loses lifestyle. That preference sustains rent levels even when mid-market communities offer cheaper alternatives.

JBR clusters: where performance varies

ClusterCharacterPrice premiumSTR suitability
SadafOriginal beachfront, sea viewsHighStrong (verify OA rules)
MurjanCentral, The Walk accessHighStrong
AmwajBeach-facing, popular STRHighStrong
ShamsPartial sea viewsModerateModerate
RimalInner, marina-side viewsModerateModerate
BaharInner cluster, lower floorsLowerLower STR demand

Beach-facing units in Sadaf, Murjan, and Amwaj command the highest rents and STR nightly rates. Inner-cluster units in Bahar and Rimal trade at 12–18% discounts with lower STR occupancy. For yield-focused buyers, inner clusters offer better gross yield percentages; for STR-focused buyers, beach-facing clusters justify the premium.

Off-plan vs ready in JBR

JBR is a mature, built-out community. Virtually all investment activity is secondary market. Occasional off-plan launches occur in adjacent zones (Bluewaters, Dubai Harbour, Marina Gate) but not within JBR clusters themselves.

Ready property is the only option in JBR. This is an advantage for investors, known service charges, verifiable rents, inspectable building condition, and immediate income. No construction risk, no handover delays, no SPA service charge surprises.

For buyers who want off-plan beachfront, consider adjacent communities: Bluewaters Island Property Investment and Dubai Harbour Property Investment.

Service charges: the JBR cost stack

JBR service charges are among the highest in mid-to-premium Dubai, a function of beachfront maintenance, The Walk common areas, pool and gym facilities, and aging infrastructure in original clusters.

Cluster eraService charge rangeNotes
Original clusters (2007–2012)AED 18–24 per sq ftHigher sinking fund needs
Renovated towersAED 20–26 per sq ftUpgraded amenities, higher costs
Lower-floor inner unitsAED 16–20 per sq ftReduced common-area allocation

On an 800 sq ft apartment, the difference between AED 18 and AED 26 per sq ft is AED 6,400 per year, 6% of gross rent. Model the specific building, not the community average.

Red flags to screen for in JBR

  • STR prohibition: verify Owners Association bylaws before buying for holiday home income. Some buildings have banned STR entirely.
  • Building age and sinking fund: original 2007–2010 towers need lift, facade, and waterproofing reserves. Request 10-year maintenance plan and fund balance.
  • Service charge arrears: buildings with high owner arrears defer maintenance, affecting tenant satisfaction and rent.
  • Partial sea view marketing: “sea view” listings may face construction sites, parking lots, or partial water glimpses. Inspect the actual unit.
  • Furnished premium traps: furnished units sell at 8–15% premiums but furnished rent premiums are often only 5–8%. Calculate net of furnishing depreciation.
  • DET compliance history: if buying an existing STR unit, verify the permit is current and transferable.

For due diligence, see Due Diligence Dubai Property.

JBR vs comparable waterfront communities

CommunityGross yield (1BR LTR)Entry price (1BR)Beach accessSTR strength
JBR5.5–6.8%AED 1.3M–2.1MDirectVery strong
Dubai Marina5.5–7.0%AED 1.2M–1.8MVia JBR walkStrong
Bluewaters Island4.5–6.0%AED 1.8M–3.5MDirectStrong (limited supply)
Dubai Harbour5.0–6.5%AED 1.5M–2.8MDirectGrowing
Palm Jumeirah4.0–5.5%AED 2.5M–5M+DirectModerate (villa-heavy)
Emaar Beachfront4.5–6.0%AED 2M–4MDirectStrong

JBR wins on beach-access STR demand at a lower entry price than Bluewaters or Palm. It loses on pure gross yield versus inland communities and on capital appreciation versus trophy Palm assets.

Which buyer profile fits JBR?

JBR suits investors who:

  • Want beach-address rental income with genuine STR upside
  • Can model DET compliance costs and building-specific STR permission
  • Accept net yields of 4.0–5.5% in exchange for waterfront scarcity and resale liquidity
  • Have capital for AED 1.3M+ entry (1BR) and AED 18–26 psf service charges
  • Plan active STR management or budget 15–20% for professional operators

JBR is not the right fit for maximum gross yield (see JVC or Discovery Gardens), off-plan payment-plan entry, or investors who cannot verify STR building permission.

JBR Building Management and Owners’ Association

Understanding JBR governance structure

JBR buildings operate under Owners’ Association (OA) governance with Dubai Properties (Nakheel subsidiary) as master developer. Each cluster has distinct OA management:

Governance levelResponsibilityKey decisions
Master developer (Dubai Properties)Common areas, infrastructureThe Walk maintenance, beach access
Cluster OABuilding operations, amenitiesService charges, STR policies, renovations
Unit ownersIndividual units, personal useRental strategy, unit maintenance

Service charge determination: Each cluster’s OA sets annual budgets independent of others. Sadaf service charges may differ from Rimal charges despite identical unit sizes.

OA meeting participation and voting rights

Annual General Meeting (AGM) participation is crucial for JBR property owners:

Voting structure: One vote per unit owned (not per square footage) Quorum requirements: Typically 25-30% of unit owners or proxies needed for valid decisions Key voting items: Annual budget approval, service charge increases, major renovations, STR policy changes

Proxy voting: Non-resident owners can assign proxy votes to property managers or other owners. Important for decisions affecting rental income.

STR policy changes and owner voting

Recent STR policy evolution in JBR buildings:

2023-2024: Several JBR buildings restricted STR following resident complaints about noise and security 2025: DET permit enforcement increased, buildings must actively verify permit compliance 2026: Some buildings implemented “zones” where STR is permitted on certain floors only

Impact on unit values: Buildings with STR bans trade at 8-15% discounts to STR-permitted buildings in identical clusters.

JBR Infrastructure and Amenity Analysis

The Walk retail performance and tenant mix

The Walk JBR is Dubai’s largest beachfront retail strip with 1.7km of restaurants, retail, and entertainment:

Anchor tenants and draw:

  • F&B: 200+ restaurants from casual (McDonald’s, Subway) to premium (Nobu, Atlantis restaurants)
  • Retail: Brands spanning fast fashion (Zara, H&M) to luxury (watches, jewelry)
  • Entertainment: Cinema, arcade, children’s play areas
  • Services: Banks, telecom shops, beauty salons, medical clinics

Performance indicators:

  • Occupancy: 85-90% retail occupancy vs. Dubai average 70-75%
  • Footfall: Peak season (Oct-Mar) 50,000-80,000 daily visitors
  • Tourist mix: 60% tourists, 40% Dubai residents

Why this matters for JBR property: The Walk’s commercial success sustains tourist demand for STR and provides daily amenities for long-term tenants.

Beach and recreational facilities

JBR Beach infrastructure:

  • Beach length: 1.7km of managed beachfront with lifeguards
  • Beach clubs: Zero Gravity, Barasti, Azure Beach, premium day-use and evening venues
  • Water sports: Licensed operators for jet ski, parasailing, banana boat activities
  • Public facilities: Changing rooms, showers, beach volleyball courts

Bluewaters Island connectivity: Pedestrian bridge to Bluewaters (Ain Dubai, retail, dining) completed 2021. Provides additional entertainment options within walking distance.

Transportation and connectivity

Dubai Metro access:

  • DAMAC Properties Metro Station (Red Line), 8-minute walk from central JBR
  • Dubai Marina Metro Station, 12-minute walk, better service frequency
  • Operating hours: 5:50 AM - 12:00 AM (Saturday-Wednesday), 5:50 AM - 1:00 AM (Thursday-Friday)

Airport connectivity:

  • Dubai International Airport (DXB): Metro Red Line direct, 45-55 minutes door-to-door
  • Al Maktoum International (DWC): Taxi/car only, 35-45 minutes depending on traffic

Car ownership considerations: JBR lifestyle reduces car dependency vs. other Dubai communities. Many residents rely on Metro, taxi, and walking for daily needs.

JBR Short-Term Rental Operations Deep Dive

DET permit application process for JBR units

Step-by-step DET holiday home permit:

  1. Building approval verification: Confirm building OA permits STR (request written confirmation)
  2. Civil Defence inspection: Schedule CD inspection for fire safety compliance
  3. DET application: Submit online application with Civil Defence certificate, Ejari, title deed
  4. Property classification: Apartment classification (AED 1,520/year) vs. villa (AED 3,570/year)
  5. Permit issuance: 7-14 days processing for compliant applications
  6. Platform registration: Add permit number to Airbnb, Booking.com listings

Renewal requirements: Annual renewal with updated Civil Defence certificate and Ejari registration.

STR management company options in JBR

Professional STR operators serving JBR:

CompanyManagement feeServices includedMinimum contract
RedTag15-18% of revenueFull-service + guest support12 months
GuestReady16-20% of revenueTech platform + local operations6 months
Awning12-15% of revenueOwner-friendly platformMonth-to-month
Local operators18-25% of revenueHands-on service + maintenance12-24 months

Self-management option: JBR’s tourist infrastructure supports self-management if owners can handle:

  • Guest check-in coordination (digital locks common)
  • Cleaning between stays (multiple service providers in JBR)
  • Guest support in English, Arabic, Russian (common JBR guest languages)

STR revenue optimization strategies

Peak season timing (October-March):

  • Rates: Premium positioning during Dubai Shopping Festival (Jan-Feb), Dubai Food Festival (Feb-Mar)
  • Length of stay: Target 4-7 night bookings for leisure travelers, 1-3 nights for business travelers
  • Guest demographics: European families, GCC weekend visitors, business travelers attending Marina conferences

Low season management (April-September):

  • Pricing strategy: Reduce rates by 25-35% vs. peak season to maintain occupancy
  • Extended stays: Target monthly bookings from business visitors, airline crew on longer layovers
  • Hybrid long/short-term: Consider 3-6 month rentals during low season to guarantee income

Revenue enhancement tactics:

  • Beachfront premium: Units with direct sea views command 20-30% rate premiums
  • Amenity packages: Partner with beach clubs for guest access deals
  • Concierge services: Coordinate yacht charters, desert safari tours (additional revenue streams)

JBR Property Financing and Mortgage Considerations

UAE bank mortgage options for JBR purchases

UAE resident financing (75-80% LTV available):

BankLTVRate rangeSpecial features
Emirates NBD80%4.5-5.5%Digital mortgage processing
ADCB80%4.3-5.3%Relationship banking discounts
FAB75%4.4-5.4%Government employee rates
RAKBank75%4.8-5.8%Flexible payment plans

Non-resident financing (65-70% LTV available):

  • Higher rates: +0.5-1% above resident rates
  • Additional requirements: Income documentation, credit history, UAE bank account
  • Down payment: 30-35% minimum cash down payment required

International financing options

UK buyers: British mortgage brokers offer UAE property financing through specialist lenders at 5-7% rates for qualified borrowers.

GCC buyers: Regional banks (Saudi NBD, Bank of Bahrain, Qatar National Bank) offer cross-border UAE property financing.

Cash purchase advantages:

  • Negotiation power: 5-10% purchase price discounts possible for quick cash closings
  • No financing delays: Direct transfer upon satisfactory inspections
  • Rental income: Immediate cash flow without mortgage servicing

Market Comparisons: JBR vs. Competing Beach Communities

JBR vs. Bluewaters Island

FactorJBRBluewaters Island
Entry price (1BR)AED 1.3-2.1MAED 1.8-3.5M
Beach accessDirect walkPrivate beach clubs
Retail/diningThe Walk (300+ outlets)Limited but growing
Resale liquidityHighModerate
STR demandVery strongStrong but limited supply
Community maturityFully developedStill developing

Bluewaters advantage: Newer construction, less crowded, Ain Dubai proximity JBR advantage: Lower entry cost, deeper rental market, complete infrastructure

JBR vs. Dubai Harbour

FactorJBRDubai Harbour
Entry price (1BR)AED 1.3-2.1MAED 1.5-2.8M
Development statusCompletePhases completing 2025-2027
Beach infrastructureFully operationalUnder construction
Metro connectivityWalking distanceFuture extension planned
Rental comparablesDecade of dataLimited transaction history
Investment riskLow (established)Moderate (emerging area)

Dubai Harbour advantage: Newer stock, yacht marina integration, future growth potential JBR advantage: Proven rental demand, complete infrastructure, lower execution risk

JBR vs. Palm Jumeirah

FactorJBRPalm Jumeirah
Property typeMid-rise apartmentsVillas + some apartments
Entry price (1BR apt)AED 1.3-2.1MAED 2.5-4M+
Gross yield potential5.5-6.8%4.0-5.5%
Tourism drawBeach + The WalkAtlantis + luxury resorts
Resale liquidityVery highHigh
ScalabilityMultiple units possibleHigher capital requirements

Palm advantage: Trophy status, scarcity value, ultra-luxury positioning JBR advantage: Accessible entry pricing, higher yields, apartment-focused liquidity

Investment Exit Strategies for JBR Property

Resale timing considerations

Optimal selling seasons:

  • January-March: Peak buyer activity during tourist season and pre-Ramadan
  • September-November: Post-summer market recovery, Expo season effect
  • Avoid: June-August (low buyer activity), December (holiday period)

Market cycle timing: JBR established community means less sensitivity to development cycles vs. emerging areas, but global economic cycles still affect buyer sentiment.

Assignment vs. completed stock strategies

Off-plan assignments (limited in JBR due to mature community):

  • Available mainly on adjacent JBR extensions or Marina Gate expansions
  • Assignment premiums typically 5-10% in strong markets
  • Developer NOC required, usually AED 5,000-10,000 fee

Completed stock advantages:

  • Immediate rental income during sale process
  • Buyer financing available (mortgage)
  • Known service charges and building condition
  • Faster transaction completion (30-45 days vs. 60-90 for assignments)

Portfolio scaling approaches

Single building focus: Buy multiple units in same high-performing building for operational efficiency

Cluster diversification: Spread across Sadaf, Murjan, Amwaj for risk diversification

Mixed long/short-term strategy: Hold some units for long-term capital appreciation, operate others for STR income

Exit to REITs: Dubai REITs increasingly acquiring income-producing JBR stock, potential institutional sale option for large portfolios

Ownership structure optimization

Individual ownership: Straightforward for UAE resident buyers and Golden Visa holders

Corporate ownership: Offshore company purchase possible but consider:

  • UAE Corporate Income Tax implications (CT introduced 2023)
  • Beneficial ownership reporting requirements
  • Additional compliance costs and complexity

Family trust structures: Available for high-net-worth families but require specialized legal advice

Immigration benefits of JBR investment

Golden Visa qualification: AED 2M threshold easily met by 1-2 bedroom JBR units

  • Process: 2-4 weeks for Golden Visa processing after purchase
  • Benefits: 10-year renewable residency, family sponsorship, no employer dependency
  • Requirements: Maintain property ownership at AED 2M+ registered value

Investor visa alternatives: 2-year investor visa available for AED 750K-2M investments

Inheritance and estate planning

UAE property inheritance: No inheritance tax in UAE but succession planning important

Foreign buyer considerations: Home country inheritance tax may apply to UAE property

  • UK: Potential inheritance tax for UK domiciles
  • US: Estate tax considerations for US persons
  • GCC: Generally tax-efficient for regional buyers

Dubai will registration: DIFC Wills and Probate Registry provides legal certainty for foreign buyers

JBR resale and exit notes

Liquidity: JBR typically markets in 4–8 weeks for correctly priced 1–2BR units, faster than inland communities because of walkable beach access and Metro adjacency.

Buyer pool: End-users (Marina/JBR lifestyle), STR operators (with DET permit), and Golden Visa buyers aggregating toward the AED 2M registered threshold.

Before listing: Clear service-charge arrears, refresh Ejari/Tawtheeq for tenanted units, and disclose the building OA’s STR policy in writing, surprises at the trustee appointment kill deals.

Price discipline: Track identical floor plans in the same tower on Property Finder weekly; JBR punishes over-ask by 30+ days on market quickly.

For the full Dubai area comparison, see Best Areas to Buy Property in Dubai. For STR regulation detail, see Dubai Rental Yield Guide and Gross vs Net Yield Dubai.

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Frequently Asked Questions

JBR delivers gross yields of 5.5–7.0% on long-term Ejari rentals for studios and one-bedroom apartments. Short-term rental in DET-permitted buildings can push gross revenue 30–50% above long-term levels, but higher management costs, Tourism Dirham fees, and vacancy between bookings narrow the net advantage. After service charges (AED 18–26 per sq ft), management, and vacancy, net yield on long-term lets lands at 4.0–5.5%. STR-managed units can reach 4.5–6.0% net in peak-performing buildings.

In Q1 2026, studios in JBR trade from AED 950,000 to AED 1.4 million. One-bedroom apartments range from AED 1.3 million to AED 2.1 million. Two-bedroom units start from AED 2.2 million. Beach-facing units in premium towers (Sadaf, Murjan, Amwaj) command 15–25% premiums over inner-cluster units with partial sea views.

JBR is one of Dubai's top three STR markets alongside Dubai Marina and Downtown. Direct beach access, The Walk retail strip, and proximity to Bluewaters and Marina drive consistent tourist and business-traveller demand. DET holiday home permits cost AED 1,520 per year per apartment. Not all JBR buildings permit STR, verify Owners Association rules before buying. Peak-season occupancy (October–March) runs 75–88% in STR-approved buildings; summer drops to 55–70%.

Dubai's Department of Economy and Tourism (DET) regulates all rentals under one year. Every holiday home unit requires a DET permit (AED 1,520/year for apartments). Operators must collect Tourism Dirham (~AED 10–15 per room per night) and Municipality fee (7%) from guests. Guest registration is required within 3 hours of check-in. The permit number must appear on all listings, Airbnb and Booking.com delist units without valid permits. Civil Defence fire inspection is mandatory. Building management must permit STR in the Owners Association bylaws.

JBR offers direct beach access that Marina lacks, supporting stronger STR demand and a lifestyle premium on rent. Marina has deeper resale liquidity, more tower choice, and slightly higher long-term yields on non-beach-facing stock. JBR entry prices run 10–20% above equivalent Marina units for beach-proximate stock. For STR-focused investors, JBR wins. For long-term yield with waterfront address, Marina and JBR are comparable with building-specific variance.

Primary risks include high acquisition costs, premium service charges (AED 18–26 per sq ft), building age in original clusters (2007–2012), and STR regulatory enforcement. DET actively delists non-compliant operators, fines start at AED 5,000 and escalate on repeat violations. Some buildings have banned STR following resident complaints. Sinking fund and major maintenance costs in older towers are material. Always verify STR permission, service charge history, and building maintenance reserves before buying.

Yes. JBR is a designated freehold zone developed by Dubai Properties (Nakheel/Dubai Holding group). Foreign nationals can purchase with UAE mortgage financing, typically up to 75% LTV for non-residents on ready property. Factor in 4% DLD transfer fee, 2% agent commission plus VAT, and 0.25% mortgage registration.

For investors who want beach-address rental income with genuine STR upside, yes, in the right building. JBR is not a pure yield play like JVC or Discovery Gardens. It is a lifestyle-address investment where STR revenue premium and resale liquidity justify lower gross yields. Net yield of 4.0–5.5% on long-term lets, or 4.5–6.0% with professional STR management, competes with global waterfront markets at a fraction of the tax burden.

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